At the beginning of spring 2022, we received a request to keep Alexandra Azarova's business afloat.

It was her school-studio of permanent makeup, which has been on the beauty market for more than 13 years.

Objectives

The main goal of this case was to build up a client base and attract new clients from various platforms, since the previously used channel was banned in the Russian Federation.

The case was complicated by the fact that this channel used to be the only source of attracting clients.

As a result, all financial indicators were rapidly declining, and it was necessary to "save" the business ASAP.

Completed works

We did a complete rebranding of the company's website with numerous marketing "tricks" to attract and, most importantly, retain potential customers.

Creation of an up-to-date YouTube channel

Having assessed the full scale of the case, we started working on:

We updated Google My Business and Yandex. Business, which allowed to automate many tasks and simplified the owner's business management.

Website rebranding

We customized, designed, and started uploading content to the company's group in VKontakte platform on a regular basis.

Setting up Google My Business and Yandex. Business

Analytics

Setting up social networks

Bottom line:

All these actions helped Alexandra not only to keep her business, but also to create positive dynamics in terms of conversions.

We are continuing our cooperation - we regularly monitor the indicators and update the information on the sites for systematic traffic growth.